BC Softwear - 5* after care as standard

BC SoftWear prides itself in offering exceptional service and personalised, dedicated after care

The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.

“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge – whether it’s to do with laundering our products or maximising longevity.”

BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”

Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”

Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”

Laura Lishman, multi-property director of spa for Nujuma, a Ritz-Carlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”