Why EG Chauffeurs Is Doubling Down on People in an Age of AI?

In today’s fast-moving, tech-driven world, artificial intelligence is transforming the way businesses operate. From customer service chatbots to instant ride-hailing apps, automation is everywhere. However, while the rest of the industry heavily relies on AI and algorithms, EG Chauffeurs has chosen a different path; one that prioritises people.

For EG Chauffeurs, based in London and trusted by UHNWIs, executives, and VIPs, luxury isn’t about how fast you can book a car. It’s about the relationship you build with the people who deliver the service. And in that, the company sees opportunity, not to replace its workforce with machines, but to elevate the experience with the help of technology while keeping the human element at its core.

“You can book a car through an app in seconds,” says EG Chauffeurs' Founder, Ervin Gjoni. “But do you know who’s picking you up? Do they know you? Do they care? For us, it’s never just about getting someone from A to B; it’s about trust, consistency, and personal care.”

Many of EG Chauffeurs’ long-standing clients request the same chauffeur every time. Their preferences are remembered. One email or a phone call, and everything is arranged, no stress, no repeats, no surprises. That level of familiarity is only possible when people remain at the heart of the service.

EG Chauffeurs operates a privately owned fleet of premium vehicles, including the latest Mercedes S-Class W223 model, the fully electric BMW i7, the spacious and versatile Mercedes V-Class 7-seater, as well as the most luxurious vehicles, such as the New Range Rover, Mercedes-Maybach, and Bentley Mulsanne. Each vehicle is meticulously maintained and chauffeur-driven to offer a seamless, secure, and stylish experience.

Unlike many luxury transport providers, EG Chauffeurs runs all operations in-house. There are no offshore call centres. Every journey is coordinated by a team that knows the client by name, understands their expectations, and is empowered to go above and beyond.

“We’re not anti-technology,” the team notes. “We use intelligent systems behind the scenes to stay efficient, but we’ll never let automation come at the expense of service.”

This ethos is especially important during high-profile events such as Wimbledon, Royal Ascot, and British Grand Prix, where precision, discretion, and reliability are essential. Whether arranging airport transfers, corporate roadshows, or full day hire for private clients, EG Chauffeurs focuses on delivering a truly bespoke experience.

As the industry continues to evolve, EG Chauffeurs remains committed to setting a new benchmark in luxury travel, where thoughtful, human-led service stands out in an increasingly transactional world.

“In the end, technology may change how we move, but people will always define how we feel about the journey.”