08 October 2025 | Alliance Online

How To Encourage Restaurant Customer Loyalty

When running a restaurant, you will most definitely rely on regular clientele. It will be these people who help to boost your profits and who recommend your restaurant to their family, friends and colleagues.

It might be they visit once a week, once a month or regularly hold business lunches at your restaurant so it’s important to keep them happy because once you start losing loyal customers it’s hard to entice them back. As soon as standards slip or perhaps a new, hip restaurant opens you could find your best customers starting to disappear so encouraging customer loyalty is a large part of keeping your restaurant successful.

Here are a few useful tips from Alliance Online to help you grow a loyal customer base:

Be Visible

It’s good to put a name to a face so if you’re the owner of your restaurant be visible to customers as much as you can. Introduce yourself, ask people if they are enjoying their meal or if there is anything you can do to make their experience more enjoyable. Remember people’s names and faces because there’s nothing better than the personal touch!

Be Social

This means get online and use social networking to grow your business. Adding images of your delicious dishes and updates on what you are doing at your restaurant will pique interest. You can also offer discounts and special offers via social media. Encourage your followers to post about their experience at your restaurant and always respond to their updates on your page. This shows you are interested in what they are saying and that you appreciate their time taken to post.

We hope these tips help you to encourage a loyal customer base for your restaurant. For everything you need from cutlery and crockery, napkins and uniforms to large scale kitchen appliances and more please visit Alliance, specialist suppliers to the restaurant and hotel trade.

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