Joewell Scissors

Joewell Scissors, crafted by Japan’s Tokosha Company, boasts a rich heritage that dates back to 1917. Joewell Scissors has come a long way since its inception - the company was initially founded by Toyosaku Inoue to produce surgical instruments, but after four years, Tokosha transitioned to crafting barber shears in 1921, adopting the rooster (Niwatori) logo to mark the zodiac year.

It was not until the 1970s that the company Toyosaku Inoue founded launched the Joewell brand, a brand which quickly gained recognition, becoming synonymous for precision, high-quality Japanese steel, and innovative design. Joewell Scissors became a top choice among stylists worldwide. Joewell has also focused on sustainability, incorporating techniques like urushi lacquer for a modern, eco-conscious touch.

Direct Hairdressing Scissors have been supplying Joewell Scissors to hairstylists and barbers for over 20 years and have a wealth of knowledge on the range of scissors and shears available. Please contact us on 01270 630280 for help and advice.

To see our range of Joewell Scissors, please follow the link below

The History & Heritage of Joewell

• Founding (1917): Tokosha Company was established by Toyosaku Inoue, initially specializing in surgical instruments in Japan.
• Entry into Hairdressing (1921): The company began producing barber scissors, adopting the rooster (Niwatori) as its trademark to align with the zodiac year.
• Global Expansion (1970s): In the mid-70s, Tokosha introduced the Joewell brand to international markets, gaining popularity, especially among Vidal Sassoon-trained stylists for its precision.

Joewell and Craftsmanship

Joewell shears are meticulously crafted in Japan, with a focus on hand-finishing and using premium Japanese steel. This ensures outstanding sharpness, durability, and a lightweight feel.

Key Features of Jowell Scissors and Shears

• Premium Japanese Steel: Renowned for its exceptional edge retention, corrosion resistance, and durability.
• Precision & Ergonomics: Designed for professional use, offering smooth, clean cuts while minimizing strain.
• Innovation: Constantly pushing the boundaries of shear technology, with accolades such as the Good Design Award for the Classic series.
• Global Presence: Available in over 50 countries and trusted by professionals worldwide.

The Joewell Brand today

While Joewell remains rooted in traditional craftsmanship, their commitment to quality, durability, and sustainability aligns with the evolving demands of the beauty industry. The use of eco-friendly materials like renewable urushi lacquer showcases a harmonious blend of tradition and modernity.

In summary, Joewell combines over a century of Japanese dedication to quality with cutting-edge innovation, making it a leading name in professional hairdressing scissors