Your Google Business Profile Will Not Get You Named by ChatGPT

Most UK business owners treat a tidy Google Business Profile as the finish line for online visibility. It earns a place on Google Maps, in the local pack, and in front of people searching nearby. That work still matters. It does very little for the growing number of customers who now ask an AI assistant for a recommendation instead of typing into Google.

ChatGPT, Perplexity, Claude and Google's own AI Overviews do not simply read a Google Business Profile and repeat it back. Each engine draws from a much wider mix of sources: the business's own website, review platforms, directories, press mentions and other pages that already talk about the company. A profile with the right category, hours and photos helps Google Maps understand a business. It gives an AI assistant almost nothing to work with when a customer asks a broader question, such as which local accountant handles a specific type of return, or which builder covers extensions in a particular area.

The businesses that do get named share a pattern. Their name, address and description read the same way everywhere they appear online, not only on Google. Their website states plainly what they do and who they do it for, in language a customer would actually type into a chat window. They are mentioned, ideally by name, on other sites the AI already trusts, whether that is a trade directory, a review platform or a press mention. None of this replaces a Google Business Profile. It sits alongside it, because the two channels are answering different questions for different tools.

This is the gap most SEO checklists still miss, because they were written for ranking pages, not for being quoted inside an answer. It is also why a business can rank well on Google and still be invisible when the same customer asks ChatGPT the same question a moment later.

Antek Automation runs a free AI Visibility scan that checks exactly this gap. It shows what an AI assistant currently sees when someone in a business's own sector and area asks for a recommendation, and sets out what is missing.

Antek Automation is an AI automation agency based in Andover, Hampshire, working with UK businesses on Generative Engine Optimisation, AI voice agents, chatbots and workflow automation. To request a free AI Visibility scan, visit www.antekautomation.com.