4imprint Blue Paper tackles top 10 issues facing business

‘Tackling the top 10 issues facing businesses today’ is the latest Blue Paper from promotional items distributor 4imprint.

The paper combines research from the CBI and Institute of Directors with practical advice on tackling a variety of issues ranging from cash flow to problem solving. 

Each of the topics identified is followed by information to help to avoid, tackle or overcome the issue. One of the key topics identified in the Blue Paper is the level of uncertainty faced by many organisations as a result of the current economic conditions. The Blue Paper outlines the merits of contingency planning in a number of ‘what if’ scenarios, together with longer term strategic planning. Other topics covered include technological change and the requirement for a clear sales and marketing plan.
 
According to Cheryl Jackson-Leafield, Marketing Manager for 4imprint in the UK and Ireland, “Most business owners and managers are so busy on a daily basis, it’s a challenge to find time to step back to consider some of the broader issues that could be key to driving growth for their organisation. In this Blue Paper we have set out to summarise these broad issues, and offer potential first step solutions, to help organisations of all sizes to succeed”.