Customer First Digital

Whether you are looking for digital transformation, launching into the world of digital for the first time or you simply want a second pair of eyes to validate your approach, we can help you.

We will review all aspects of your digital strategy, ensuring you have the best plan in place to grow your business. Our no nonsense, pragmatic approach leaves you with a clear web site and digital marketing plan to be implemented.

You will get a tangible outcome from our consulting, including:

1. Comprehensive strategy aligned to your business goals
2. Data driven forecasts across all metrics from impressions to return on investment
3. Quick win and longer term action plans, including priorities and clear implementation guidelines
https://www.customerfirstdigital.com/what-we-do/digital-strategy

With a plethora of partners both required and available to choose from in digital, knowing where best to turn is a minefield. The time invested in selection processes and the potential distraction can significantly impact on your digital performance.

With 16 years of digital knowledge, we have a clear view of the market, understanding the right agency or marketing technology partners to meet your needs.

We can support parts or the full end to end process, including:

1. Understanding whether you require a new partner
2. Shortlisting which partners would be best, based on your business goals
3. Creation of bespoke pitch process including RFPs and scoring criterias
4. Successful onboarding and integration of new partners

https://www.customerfirstdigital.com/what-we-do/partner-selection

You can have the best plan in place and the right partners to support, however not having the right people and team dynamics (both technically and culturally) will impact your bottom line.

We support brands who either have the desire to take full control of their digital activity by growing out their inhouse team or brands who are keen to have a hybrid inhouse and agency approach.

Our approach is to:

1. Appraise your current team capability and approach
2. Identify gaps in people and process
3. Support the end to end digital recruitment process
4. Providing practical training to your existing team or new recruits

With our diagnostic deepdive, we will quickly understand any untapped opportunities within your current digital marketing campaigns and web site.

Our approach includes:

1. Stakeholder interviews to understand your current approach
2. Review of your analytics solution to ensure everything is tracking correctly
3. Digital marketing effectiveness audit across all channels
4. Web site customer experience review

From this initial evaluation, we will provide you with a detailed report, identifying immediate roadblocks and providing you with quick win recommendations to be implemented.

https://www.customerfirstdigital.com/what-we-do/performance-diagnostics

We have found that brands often want ongoing support from someone not involved in the day to day running of their business.

Our clients benefit from our agnostic approach, especially when it comes to reviewing partner recommendation as we have no ulterior motive with our fees not being linked to spend.

Our approach is extremely flexible. Many of the brands we work with book a monthly or quarterly retained number of days, to guarantee support at the right times.

Whether it be a second opinion or simply a sounding board we can:

1. Validate a new idea and help develop the implementation plan
2. Review new tests, including how to measure success
3. Provide advice and challenge to supplier recommendations
4. Reset the strategy, plan and forecasts based on changing objectives
5. Provide proactive thought leadership to futureproof your business

https://www.customerfirstdigital.com/what-we-do/digital-consultancy

Looking for additional resource to deliver your digital marketing campaigns or improve your web site customer experience, either on a temporary or permanent basis?

We have an established trusted network of partners who we have worked with over the past 16 years to support with the delivery of all digital channels. This approach enables our clients to scale resource quickly, especially where there is immediate peaks in demand due to unforeseen team illness or peaks in trading demands.

All of our partners are aligned with our values and approach. We provide our clients with a shortlist of partners who we would recommend based on their need, enabling our clients to have the control of who they want to work with. We can also help our clients with making the final decision as part of our partner selection approach.

We do not benefit commercially from the partners we refer. We benefit from the knowledge that our clients are in safe hands.

https://www.customerfirstdigital.com/what-we-do/digital-marketing-and-web-site-optimisation