17 July 2025 | Alliance Online

Alliance Online - Hospitality Trends - The Rise of Experiential and Innovative Catering in 2025

With Summer underway we at Alliance Online are looking towards the rest of the year and how that will look for many bars and restaurants around the UK. Here at Alliance Online we will be detailing the rising trends in hospitality that you need to take note of.

Small Dish Dining

Small dish dining is growing the popularity in the UK hospitality industry. This is driven by consumer desires for variety, social dining and global food trends. The most common forms of small dish dining we are seeing a rise in are mezze, tapas and sharers in both casual and fine dining establishments. The appeal for small dish dining lies in the those seeking experiential dining with multiple flavours in one meal.

Themes and Theatre in Hospitality

As mentioned previously experience-driven and themed dining has been on the rise throughout the UK driven by customers looking for an immersive, shareable and noteworthy experience. The idea for this is the dining is blending with entertainment whether this be the theme of the restaurant or the tableware the customers use to eat their meals with.

Nikkei

If this is the first time you are hearing the term “Nikkei” don’t worry millions of others were unfamiliar just last year. However, that has changed in 2025 as the term is now commonplace among many across the UK. Nikkei cuisine fuses Japanese cooking techniques with bold Peruvian ingredients and flavours. Across the UK, it’s gaining popularity for its fresh ingredients, bold taste and modern appeal.

An Environmental Future

The hospitality industry is at a pivotal moment, with growing consumer awareness, increasing regulations and the undeniable impacts of climate change. Businesses operating in this sector must take responsibility for their environmental footprint. Embracing and utilising the most up-to-date innovations in environmental products is no longer just an ethical choice but a strategic necessity.

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