External cladding transformation through spray painting

The Challenge: The iconic self-storage facility in Wednesbury needed a significant rebrand, transitioning from its former Storagebase identity to the bold new look of Storage King. This required a complete external visual overhaul of the expansive building, moving away from the distinctive red, white, and grey checkerboard facade to Storage King’s signature royal blue, yellow, and white scheme.

The challenge was to execute this large-scale transformation efficiently, safely, and to a high standard, ensuring minimal disruption while creating a strong new brand presence.

The Solution:

As expert industrial painting specialists, Sprayzone was contracted to deliver this ambitious rebranding project. Our team meticulously prepared the existing surfaces and expertly applied Storage King’s vibrant new colour scheme in a checkerboard design.

Given the substantial scale and intricate areas of the structure, Sprayzone employed a combination of access solutions. Sections of the building were partially scaffolded to ensure safe and precise application to complex areas, while large cherry pickers were utilised to efficiently reach elevated sections. This strategic approach to access enabled the transformation to progress methodically and efficiently, without compromising our rigorous standards for safety or the quality of the finish.

The Outcome:

Within just 10 weeks, Sprayzone successfully executed the complete external rebranding of the Wednesbury facility. The transformation from its previous red-dominated facade to Storage King’s striking royal blue, yellow, and white has created a modern, clean, and highly visible landmark.

The newly branded Storage King facility now stands out not only for its impressive size but also for its professional, high-quality finish and bold design, effectively reinforcing the new brand presence in the West Midlands. This project stands as a testament to Sprayzone’s capability in delivering comprehensive commercial property aesthetic enhancements through skilled execution and efficient project management.

Key Benefits Delivered:

• Complete Visual Rebrand: A successful and striking transition to Storage King’s new identity.
• Enhanced Brand Presence: A visually strong landmark reinforcing the client’s market position.
• Efficient Project Delivery: Complex execution completed swiftly within 10 weeks.
• Safety & Quality Assured: Expert use of access equipment ensured high standards throughout.