Full Review List for:
London Diamonds
(30)

24 Greville Street, London, EC1N 8SS, United Kingdom
The inception of London Diamonds occurred when one of our co-founders recognised that he had significantly overpaid for his wife''s engagement ring. The upscale brand he had bought it from had inflated pricing, restricted selection, and provided no information about diamonds. London Diamonds takes a distinctly different approach. We craft precisely what you desire at a reasonable cost, and each ring comes with a lifetime warranty, covering all repairs. Our commitment to assisting you extends well beyond the sale, and we prioritise transparency, with absolutely no pressure or haste in making your decision. We''re prepared to create your ideal ring whenever you''re ready.
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The Approved Business review system is based on honesty and impartiality. These reviews are written and submitted by real people, which we believe will help businesses and customers to buy with confidence from the reviewed company.
Latest Reviews
London Diamonds
Amazing. The most beautiful diamond.
Tony Cuff
- 14/05/2025
London Diamonds
Smooth easy process I would not use anyone else. Service is second to none.
Emma Walker
- 12/05/2025
London Diamonds
Simply Fantastic - Service & Quality
I highly recommend London Diamonds! My fiancé took an idea I had previously shared with him and, with the help of their extensive knowledge, expertise, and experience, turned it into a reality. They provided valuable consultation and advice on the style, carat, setting, and everything in between. Not only do they provide impeccable service, but their lifetime warranty also ensures complete peace of mind. I can't thank them enough for creating the perfect ring!
I highly recommend London Diamonds! My fiancé took an idea I had previously shared with him and, with the help of their extensive knowledge, expertise, and experience, turned it into a reality. They provided valuable consultation and advice on the style, carat, setting, and everything in between. Not only do they provide impeccable service, but their lifetime warranty also ensures complete peace of mind. I can't thank them enough for creating the perfect ring!
Cecelia Solari-Beirne
- 09/05/2025
London Diamonds
From start to finish the team at London Diamonds provided an easy and stress free process from initial enquiries to delivery and follow up contact.
As for the ring itself.... Perfection and genuinely looks even better than in the pictures.
I cannot recommend the guys at LD enough.
As for the ring itself.... Perfection and genuinely looks even better than in the pictures.
I cannot recommend the guys at LD enough.
Alex .
- 07/05/2025
London Diamonds
Amazing piece.
Samuel .
- 02/05/2025
London Diamonds
Lovely people and great service. Highly recommend.
Daniel Gray
- 30/04/2025
London Diamonds
Great product and service. Required a shortened delivery date and it happened!!The LED really made the item sparkle👍
Barry .
- 28/04/2025
London Diamonds
A personal, attentive and caring service.
Thank you LD (and specifically Miranda for all your help). I am been thoroughly impressed from start to finish with the attentive and personal way that LD go about their work. Their offering is unique and provides great comfort to what can be a bewildering and overwhelming experience. I really felt that during the entire process that LD cared about me and my proposal plans and was able to ensure that everything was aligned to ensure everything fell into line going above and beyond when required. Thank you LD.
Thank you LD (and specifically Miranda for all your help). I am been thoroughly impressed from start to finish with the attentive and personal way that LD go about their work. Their offering is unique and provides great comfort to what can be a bewildering and overwhelming experience. I really felt that during the entire process that LD cared about me and my proposal plans and was able to ensure that everything was aligned to ensure everything fell into line going above and beyond when required. Thank you LD.
George Packer
- 25/04/2025
London Diamonds
The Best Company!
We had our beautiful London Diamonds engagement ring for a couple of years when it had a tragic accident and had to undergo significant repair work. LD went above and beyond to look after us and completed the work to the highest of standards. My fiance was worried that it wouldn't be 'her' ring anymore but it was perfect in every way and identical to the ring she had.
In a world where quality of customer service is declining, if I could give 6 Stars to London Diamonds I would. They are truly an unbelievable company run by wonderful people.
We'll be back for our wedding bands!
Thank you LD!
We had our beautiful London Diamonds engagement ring for a couple of years when it had a tragic accident and had to undergo significant repair work. LD went above and beyond to look after us and completed the work to the highest of standards. My fiance was worried that it wouldn't be 'her' ring anymore but it was perfect in every way and identical to the ring she had.
In a world where quality of customer service is declining, if I could give 6 Stars to London Diamonds I would. They are truly an unbelievable company run by wonderful people.
We'll be back for our wedding bands!
Thank you LD!
Eliot .
- 16/04/2025
London Diamonds
Professional and caring service from beginning to end for a purchase that is so important because of the investment and the sentiment. Would 100% recommend to anyone and everyone.
Date of experience: 07 November 2024
Date of experience: 07 November 2024
Tich .
- 28/02/2025
London Diamonds
Ring arrived in 2 weeks and the whole experience was amazing even the small things like the box with a light in which sounds a small detail but means so much more.
Date of experience: 12 January 2025
Date of experience: 12 January 2025
Mr Joel Dykins
- 26/02/2025
London Diamonds
Simply excellent! From start to finish, London Diamonds were an absolute pleasure to deal with. They’re responsive, straight forward and easy to deal with. They listened to what we wanted and catered to our needs and price with ease. The quality of the ring itself is excellent and you can tell it’s been made with precision and care. It is really sparkly which my fiancé loves! The collection process was smooth, friendly and professional. The ring was made really quickly too (especially given the Christmas and new year break). Overall, we feel like London Diamonds gave us an excellent and professional service, their straight forward approach to things is really refreshing and we felt like valued customers. We will definitely be recommending the business to our friends. Thank you to Miranda, James and the team for doing an excellent job!
Date of experience: 15 January 2025
Date of experience: 15 January 2025
Jordan .
- 24/02/2025
London Diamonds
Got my engagement ring nearly 4 years ago from London Diamonds. All been fine but I stupidly trapped my hand in a door and totally mangled my ring. Got back in touch and James was totally honest about my options, said they’d do their best to repair it. I’ve now got my ring back and it’s like new. Service is fantastic, wasn’t pushed into having a new setting, excellent communication & never interactions never feel like a sales tactic. Can’t recommend London Diamonds enough!
Date of experience: 06 January 2025
Date of experience: 06 January 2025
Anonymous .
- 21/02/2025
London Diamonds
First class service and beautiful ring.
I contacted London Diamonds on Instagram after my partner proposed with a high street brand diamond engagement ring that I didn’t like so it was returned!
James was responsive and informative throughout the whole process, I was sent photos of the ring design and the diamond before the ring was made. I’m so glad I chose London Diamonds, excellent customer service and the ring is perfect!
Thank you James and the team!
Date of experience: 10 January 2025
I contacted London Diamonds on Instagram after my partner proposed with a high street brand diamond engagement ring that I didn’t like so it was returned!
James was responsive and informative throughout the whole process, I was sent photos of the ring design and the diamond before the ring was made. I’m so glad I chose London Diamonds, excellent customer service and the ring is perfect!
Thank you James and the team!
Date of experience: 10 January 2025
Georgina .
- 19/02/2025
London Diamonds
Great quality engagement ring and was kept up to date on progress frequently. Proposed during a lovely weekend away and she said yes and absolutely loves the ring!
Date of experience: 18 January 2025
Date of experience: 18 January 2025
Graham Judson
- 17/02/2025
London Diamonds
I will never stop recommending James and the fantastic London Diamonds team, to anyone who will listen.
From initial contact, design, delivery and then repair after an unfortunate accident, the London Diamonds team have been truly excellent every step of the way. If like me, you’re a little sceptical of an Insta-famous jeweller, I can categorically say London Diamonds will make your diamond dreams come true at a reasonable price, as opposed to the inflated high street jeweller prices elsewhere! Date of experience: 31 January 2025
From initial contact, design, delivery and then repair after an unfortunate accident, the London Diamonds team have been truly excellent every step of the way. If like me, you’re a little sceptical of an Insta-famous jeweller, I can categorically say London Diamonds will make your diamond dreams come true at a reasonable price, as opposed to the inflated high street jeweller prices elsewhere! Date of experience: 31 January 2025
Jessica Searle
- 14/02/2025
London Diamonds
London Diamonds have been excellent to work with from start to finish. I sent some ideas of styles from their Instagram for guidance as to what I wanted and they nailed the design at the first time of asking. Communication was great, the process was straight forward and up front, they held the ring once complete so that they could deliver it to me on the day that I wanted and the packaging they sent is discrete externally and lovely internally! Even after the successful proposal, they have taken the ring back to get it resized with no extra cost and no hassle at all. Great service all round! Date of experience: 29 January 2025
Ben Rattray
- 12/02/2025
London Diamonds
If I needed an engagement ring again and again I’d pick London Diamonds every time.
I couldn’t love my engagement ring anymore but it’s the after care that separates London Diamonds from other jewellers.
I’ve needed a ring resize and then knocked my ring and my concerns were instantly resolved. I was never made to feel anything other than prioritised which goes along way after a huge purchase like a ring.
I am so grateful my ring came from London Diamonds and I tell anyone I can about them, it’s probably why my 2 sisters got their ring from London Diamonds too!
Thanks so much and we’ll be returning for our wedding bands without hesitation.
I couldn’t love my engagement ring anymore but it’s the after care that separates London Diamonds from other jewellers.
I’ve needed a ring resize and then knocked my ring and my concerns were instantly resolved. I was never made to feel anything other than prioritised which goes along way after a huge purchase like a ring.
I am so grateful my ring came from London Diamonds and I tell anyone I can about them, it’s probably why my 2 sisters got their ring from London Diamonds too!
Thanks so much and we’ll be returning for our wedding bands without hesitation.
Florrie Widgery
- 10/02/2025
London Diamonds
Great experience with London Diamonds. My fiancé bought my engagement ring from here, and we’ve just bought my wedding band too. Really good service and of course amazing rings too! Will definitely be back in future for other jewellery. Thank you.
21 January 2025
21 January 2025
Anya .
- 07/02/2025
London Diamonds
I don’t normally write reviews however, I want to make a special thank you to Miranda, I ordered an engagement ring, having never bought a ring in my life, she made the process seamless and helped me through every step of the process. I was even sent a personal video of the ring once it was ready. Thank you Miranda and the London Diamonds team. James
P.s she said yes!
P.s she said yes!
James Ashurst
- 23/10/2024
London Diamonds
James and the team were absolutely incredible when my fiancé was designing my ring. They responded very quickly to any queries and nothing seemed like too much trouble. No hard sell and took the time to find the correct diamond and create my dream ring! Thank you so much!
Abbie Cardie
- 14/12/2023
London Diamonds
James
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
Once again thank you very much for your patience and the superb finished product we could not be happier 😊
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
Once again thank you very much for your patience and the superb finished product we could not be happier 😊
Tony .
- 12/12/2023
London Diamonds
Exceptional service. James and the London Diamonds team were very responsive. They answered all my questions and eased my uncertainties. The ring is absolutely stunning! Overall, we are very happy and we would recommend their services. Thank you
Gary R
- 07/12/2023
London Diamonds
This is probably the best service I’ve received from any type of business in a long while. James is knowledgeable, and educates you through the process. What floored me the most, was that we told James our budget and requirements, and he managed to find the most beautiful diamond for us, which was far beyond our expectations of spec and came way under our budget, such honesty. I would highly recommend speaking with James if you are shopping, he responds quickly and keeps you updated throughout. We will not be going anywhere other than to James for our diamonds. I know this all sounds to go to be true but I can assure you it has been a real pleasurable experience from start to finish. And everyone has complimented just how beautiful my ring is. James, thank you I’ll be back for the wedding bands and earrings!
S OR
- 05/12/2023
London Diamonds
London Diamonds are one of the BEST companies I have ever had the pleasure of dealing with. I researched a fair amount before contacting them and like many others my experience was incredible. The communication is spot on, they hold your hand throughout the development, and they made me feel part of that process. I really felt looked after from day 1.
When we needed an adjustment made on a wedding ring it’s was no issue….no charge! Always happy to help solve your issue - We had a face to face meeting where everything was measured and they went above and beyond for us! James and his team really are very good people and they want the best for you. If you want to be looked after and work with a company that genuinely understands and cares about the process of buying and designing a diamond ring for your budget - then don’t hesitate and contact them! You’ll be happy you did! We are incredibly happy and grateful for everything! Cheers James!
Jamie and Sarah x
When we needed an adjustment made on a wedding ring it’s was no issue….no charge! Always happy to help solve your issue - We had a face to face meeting where everything was measured and they went above and beyond for us! James and his team really are very good people and they want the best for you. If you want to be looked after and work with a company that genuinely understands and cares about the process of buying and designing a diamond ring for your budget - then don’t hesitate and contact them! You’ll be happy you did! We are incredibly happy and grateful for everything! Cheers James!
Jamie and Sarah x
Jamie M
- 30/11/2023
London Diamonds
Cannot praise the team highly enough! From the start I felt listened to, absolutely no hard sell, just honest answers and helpful advice as I fumbled around with settling on what I wanted. Communication and replies were almost instant and I felt valued as a customer no matter what amount I was spending on my ring (well, spending on my husband’s behalf😉) When my eternity ring arrived it was completely PERFECT. I put this down to how transparent the initial designing process was. James just seemed to really ‘get’ what I wanted and didn’t disappoint. I got so much more for my money than previous rings I had seen in jewellery shops. Would hand on heart recommend.
Theresa O''Sullivan
- 22/11/2023
London Diamonds
James and the team did an amazing job of my wedding ring, which goes so perfectly with my engagement ring from there too. Photos just do not do this ring justice, I am blown away by it. Thanks again, I just cannot wait to get married and wear it now!
Sophie Raybould
- 09/11/2023
London Diamonds
James
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
all over his socials, I certainly will!
Abbie Cardie − 5 Stars
James and the team were absolutely incredible when my fiancé was designing my ring. They responded very quickly to any queries and nothing seemed like too much trouble. No hard sell and took the time to find the correct diamond and create my dream ring! Thank you so much!
Tony − 5 Stars
James
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
Once again thank you very much for your patience and the superb finished product we could not be happier 😊
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
all over his socials, I certainly will!
Abbie Cardie − 5 Stars
James and the team were absolutely incredible when my fiancé was designing my ring. They responded very quickly to any queries and nothing seemed like too much trouble. No hard sell and took the time to find the correct diamond and create my dream ring! Thank you so much!
Tony − 5 Stars
James
A huge thanks to you and the entire team at London Diamonds for making the whole process of purchasing a 5 stone platinum ring for my wife an enjoyable and memorable occasion.
I am not the easiest customer to satisfy but nothing was too much trouble and would highly recommend your services to anyone in the market for a standard or bespoke item, you won’t be disappointed!
Honest unbiased advice without pushing you to spend more than you intended to. You set the budget and these guys will find the best stones available for you.
Once again thank you very much for your patience and the superb finished product we could not be happier 😊
Tony .
- 02/11/2023
London Diamonds
James and the team were absolutely incredible when my fiancé was designing my ring. They responded very quickly to any queries and nothing seemed like too much trouble. No hard sell and took the time to find the correct diamond and create my dream ring! Thank you so much!
Abbie Cardie
- 31/10/2023
London Diamonds
Working with London Diamonds and James has been one of the single best commercial experiences I’ve ever had. So much so that I’ve purchased additional items from them and am actively saving up for more. I have told everyone about them and am now even writing my first google review!
Having a lab grown diamond was really important to me and, having stalked their Instagram page for years, I knew I wouldn’t go to anyone else when it came time to buy my engagement right. James sourced a diamond of excellent quality and in the rare old mine cut that I had never seen before on a lab grown diamond. From the very start he was transparent about pricing and timings and both were very fair and reflective of the quality and service. He communicated with me directly at every stage of the design process and made sure I was always happy.
Recently I had the prong setting changed (due only to my own style preference and not at all to do with the quality of the setting) and James accepted the ring back without question or ego and turned it around in a matter of days. He’s professional, polite, upfront and responds quickly and efficiently. I always knew I was getting a fair and honest service and I truly cannot recommend them enough! We will absolutely be going to them for our wedding rings and any other jewellery we have made in the future. I now have the most beautiful ring in the world and if he doesn’t post it all over his socials, I certainly will!
Having a lab grown diamond was really important to me and, having stalked their Instagram page for years, I knew I wouldn’t go to anyone else when it came time to buy my engagement right. James sourced a diamond of excellent quality and in the rare old mine cut that I had never seen before on a lab grown diamond. From the very start he was transparent about pricing and timings and both were very fair and reflective of the quality and service. He communicated with me directly at every stage of the design process and made sure I was always happy.
Recently I had the prong setting changed (due only to my own style preference and not at all to do with the quality of the setting) and James accepted the ring back without question or ego and turned it around in a matter of days. He’s professional, polite, upfront and responds quickly and efficiently. I always knew I was getting a fair and honest service and I truly cannot recommend them enough! We will absolutely be going to them for our wedding rings and any other jewellery we have made in the future. I now have the most beautiful ring in the world and if he doesn’t post it all over his socials, I certainly will!
Elizabeth Ryan
- 27/10/2023