Why Choose Branded Workwear for your Company?

Imagine going out to complete your weekly food shop and not a single employee is wearing clothing representative of the company.

How would you identify who to ask for help should this need arise? With many of us familiar with the embarrassment attached to asking a member of the public for help in a shop due to mistaken brand identity, companies need to get this right. Making supermarket employees easily identifiable is just one example of branded clothing benefits.

Let’s take a look at some more;

Unified Approach: When employees are wearing branded clothing they not only become company advocates they look smart, professional and are easy to highlight among a crowd.

Team Culture: Every business owner strives to create a positive working environment where people are proud to work. Branded clothing easily achieves this through the provision of quality, comfortable and industry applicable garments.

Increased Productivity: Dress not only to impress but to feel internally and externally confident. Studies have shown notable increases in profit between companies dressing smartly and appropriately in comparison to workers dressed in joggers (perhaps with the exception of personal trainers and exercise class leaders)! When your team dresses well they feel good and when they feel great productivity grows.

Customer Relations: The perfect customer relationship contains a mixture of ingredients. First impressions go a long way and if a potential client is greeted with great branded workwear alongside a warm and friendly handshake a good relationship has the opportunity to flourish. Continued efforts equal results and these are likely to be easy and come naturally having made that good first impression. When a company is represented well by its team, word of mouth marketing will grow.

Brand Awareness: Arguably there is absolutely no need to purchase workwear and go about the branding process. As a company you don’t have to do this. We would challenge the train of thought however and ask ‘Why on earth wouldn’t you want public recognition when your employees are liaising with customers’? Remember, staff members have to travel to and from their job whilst wearing their workwear. Your brand is not only seen by customers but potential clients also.

It’s fair to conclude that branded workwear is more beneficial to a company than not. At PPG Workwear we specialise in branded and embroidered clothing across an entire range of industries.