Latest news from OPI

Colour this Cute - Hello Kitty by OPI

05 November 2015

She’s a global symbol of friendship and fun. She made cuteness a culture in Japan and a fashion imperative everywhere. Hello Kitty® is a pop icon with fans ranging from four to forever, and she is OPI’s newest muse.

Hello Kitty by OPI celebrates all things happy, cute, colourful and sweet with 12 limited-edition nail lacquers and matching GelColor shades. “Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with colour as our medium,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. 

“We wanted to infuse this collection with all the charm and playfulness of its namesake,” adds Weiss-Fischmann, “Together with their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colours also echo runway trends we’ve seen for 2016.    Think delicious pinks, punchy primaries, pearly white and liquorice black.”

Indeed, OPI and Hello Kitty enthusiasts will face a candy store dilemma – which to choose from among Hello Kitty by OPI sweet and glittering pinks, bright reds, shimmering white shades, and more, for a limited time:

Kitty White
Pearl-of-a-girl white.

Charmmy & Sugar

Sparkly pink for pretty pets.

Let’s Be Friends!
This cotton-candy pink is my new bestie.

Look at My Bow!
This sweet-girl pink sits right at the top.

Small + Cute

Do the math…this baby pink is perfect.

Spoken from the Heart
I have deep feelings for this pretty coral.

Starry-eyed for Dear Daniel

I just love this fun pink super-glitter.

Super Cute in Pink

I always say, “the pinker, the better.”

My Twin Mimmy
This sunny yellow is twice as nice.

5 Apples Tall

This apple red really measures up.

My Pal Joey
This true blue is always there for you.

Never Have Too Mani Friends
Let’s ink a date for our next manicure!

…and to make it a baker’s dozen, OPI slips in a special edition signature nail lacquer shade that comes with two free Swarovski® crystal “bow” embellishments:

Say Hello Kitty! Special Edition
And say hello to bright, fuchsia shimmer.

Hello Kitty nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate application. 

Hello Kitty by OPI will be available in both nail lacquer and GelColor formulas beginning January 2016. Nail lacquers will retail for £12.50 (£5.00 Trade ex vat) each at Professional Salons. GelColor is an in-salon, professional service only. The Say Hello Kitty! Special Edition nail lacquer kit, which features Swarovski crystal bows in a special hot pink shimmer (£6.50 Trade ex vat).

Other Press Releases By This Company

Released By


Related Categories

Related Industry Sectors