O.P.I at Professional Beauty
26 January 2016
As the #1 Salon Brand Worldwide and with over 1500 sku’s available, it’s easy to sometimes forget everything that OPI can offer you as a Salon Professional.For OPI, Tradeshows are an opportunity for us to showcase to you the incredible depth of range that OPI has to offer. A range that gives you choice, quality and innovation, a brand to inspire you and support you in your business every single day.
OPI have evolved through the years at shows and that’s due to us listening to you; what you needed from us.
Last year we dramatically reduced our retailing area as you wanted time with us and we wanted to be able to talk to you. This did work but the response we got from you was very mixed! This year we have re-introduced our retail area but have clear Inspirational, Retail & Business zones on our stand. Tradeshows are not an opportunity for us to discount across our range, and they never have been. If you wish to visit our stand to be inspired by our team, classes, and incredible ranges then we would love to see you. If you want to speak to one of our team about opening an account or expanding your ranges or booking one of our new classes this year, then we would love to see you. And if you want to shop, then you can do that too.
We are delighted to be back at Professional Beauty this year. We will be showcasing OPI’s entire range of OPI Nail Lacquer shades ( 221 ) and OPI GelColor Shades (161 ), as well as our Professional Only Manicure and Pedicure service ranges.
We have 3 demonstration stages with demo’s on the latest techniques from our Education team as well as inspirational demo’s from our Professional Guest Artists in Acrylic enhancements, OPI GelColor, Manicure & colour finishes with OPI Nail Lacquer and Infinite Shine. With Nail Art being such a focus and avenue for increased revenue for your business in 2016 we also have
incorporated this into our colour demonstrations and you can also sign up to the Trend Tours at the show!
We will be bringing OPI’s collections to life, as well as giving you a sneak peak of new collection launches in the next month too ….
We believe that the Salon Professional is the Heart and Soul of our brand.
Come along to meet the team and see why OPI is the #1 Salon Brand Worldwide
Other Press Releases By This Company
- 11/08/2016 - The classic film "Breakfast At Tiffany's" inspires OPI's 2016 Christmas Collection “I believe in manicures.”
- 01/08/2016 - RIDGEFX™ Nail Surface Enhancer
- 15/07/2016 - OPI's infinite shine fall 16 collection
- 15/07/2016 - Gelcolor artist series design gels from OPI
- 29/06/2016 - OPI introduces 2 new innovative top coats
- 23/06/2016 - New enhanced gelcolor base coats from OPI
- 20/06/2016 - OPI for Moschino: Resort Spring/Summer 2017
- 06/06/2016 - OPI opens its doors to the first OPI flagship spa in the UK!
- 23/05/2016 - UK Cosmetic & Perfumery Retailers Association - Annual Awards
- 12/05/2016 - OPI at the Met Gala
- 08/03/2016 - OPI sign New UK A-team Trend Expert, Jenni Draper
- 07/03/2016 - OPI Professional exhibited at Professional Beauty London and had an amazing show!
- 22/02/2016 - OPI softshades 2016
- 21/12/2015 - OPI announces Kerry Washington as Creative Ambassador
- 17/12/2015 - OPI at the X Factor
- 07/12/2015 - OPI launches New Orleans collection featuring twelve new shades for spring 2016
- 09/11/2015 - Introducing….. TWELVE NEW SHADES FOR FALL 2015
- 05/11/2015 - Colour this Cute - Hello Kitty by OPI
- 29/10/2015 - Introducting: 2 new shades in stonewashed for designer series
- 28/10/2015 - Introducing 12 NEW Infinite Shine shades with shine that lasts until you take it off.
- 15/10/2015 - Jeremy Scott
- 15/10/2015 - Rag & Bone, New York
- 24/08/2015 - OPI launches starlight collection featuring eighteen new shades for Christmas 2015
- 30/07/2015 - OPI Trend Tour
- 16/07/2015 - Introducing the release of OPI’s colourpaints blendable nail laquer
- 18/06/2015 - Escape To Italy With The New Venice Collection By Opi
- 17/06/2015 - The leading colour experts at OPI have created a new way to get creative with nail art.
- 17/06/2015 - OPI and coca-cola celebrate 100 years of the coca-cola bottle with the icons of happiness collection
- 16/06/2015 - INTRODUCING NAIL ENVY “STRENGTH IN COLOR”
- 13/05/2015 - OPI wins at InnoCos digital and #beauty20 London
- 05/05/2015 - Light up your nail look with the new Brights Collection by OPI
- 05/05/2015 - Nail the look with the new Softshades collection by OPI
- 05/05/2015 - Why not offer an OPI Avojuice “Juicy” manicure as part of your treatment menu?
- 03/03/2011 - Vita Liberata
- 03/03/2011 - Swiss Premium Cosmetics
- 09/02/2011 - OPI Launches Texas Collection for Spring/Summer 2011