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O.P.I at Professional Beauty

26 January 2016

As the #1 Salon Brand Worldwide and with over 1500 sku’s available, it’s easy to sometimes forget everything that OPI can offer you as a Salon Professional.

For OPI, Tradeshows are an opportunity for us to showcase to you the incredible depth of range that OPI has to offer. A range that gives you choice, quality and innovation, a brand to inspire you and support you in your business every single day.
OPI have evolved through the years at shows and that’s due to us listening to you; what you needed from us.

Last year we dramatically reduced our retailing area as you wanted time with us and we wanted to be able to talk to you. This did work but the response we got from you was very mixed! This year we have re-introduced our retail area but have clear Inspirational, Retail & Business zones on our stand. Tradeshows are not an opportunity for us to discount across our range, and they never have been. If you wish to visit our stand to be inspired by our team, classes, and incredible ranges then we would love to see you. If you want to speak to one of our team about opening an account or expanding your ranges or booking one of our new classes this year, then we would love to see you. And if you want to shop, then you can do that too.

We are delighted to be back at Professional Beauty this year. We will be showcasing OPI’s entire range of OPI Nail Lacquer shades ( 221 ) and OPI GelColor Shades (161 ), as well as our Professional Only Manicure and Pedicure service ranges.

We have 3 demonstration stages with demo’s on the latest techniques from our Education team as well as inspirational demo’s from our Professional Guest Artists in Acrylic enhancements, OPI GelColor, Manicure & colour finishes with OPI Nail Lacquer and Infinite Shine. With Nail Art being such a focus and avenue for increased revenue for your business in 2016 we also have
incorporated this into our colour demonstrations and you can also sign up to the Trend Tours at the show!

We will be bringing OPI’s collections to life, as well as giving you a sneak peak of new collection launches in the next month too ….

We believe that the Salon Professional is the Heart and Soul of our brand.

Come along to meet the team and see why OPI is the #1 Salon Brand Worldwide

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