28 April 2026 | Adena Fire Safety Services Ltd

Adena Fire launches video interview series highlighting why real fire service experience matters in Fire Risk Assessments

Adena Fire Safety Services has launched a new series of video interviews to help building owners, landlords and businesses understand why the right experience is essential when choosing a Fire Risk Assessment provider.

The videos, now available on the company’s website, introduce members of the Adena Fire team and highlight the depth of real-world knowledge behind the company’s fire safety services.

Adena Fire Safety Services was founded on a clear principle: fire safety advice should be delivered by people who understand fire, not only from legislation and guidance, but from direct operational experience.

The company’s assessors are former and current Fire Service professionals, bringing with them years of frontline experience, technical knowledge and practical judgement. That experience is especially important during a Fire Risk Assessment, where the assessor must not only identify potential risks, but also understand how those risks could develop in a real emergency.

‘For building owners and business operators, this can make a significant difference.’

A Fire Risk Assessment should never simply be a box-ticking exercise. It should provide clear, sensible and proportionate advice that helps protect people, property and business continuity. Adena Fire’s team combines professional qualifications with the kind of first-hand experience that allows them to recognise issues others may miss, while also advising clients on what is genuinely needed.

Gary Critch, Founder of Adena Fire Safety Services, said:

“Having seen the impact of fire first-hand, you understand very quickly how important prevention, planning and practical advice really are. Fire risk assessments need to be carried out by people with the right knowledge, but also the right experience. Our team has worked within the Fire Service, dealt with real incidents and advised businesses across many different sectors. That helps us give clients advice that is not only compliant, but realistic and appropriate for their building.”

The new video interviews have been created to give clients greater insight into the people behind Adena Fire and to show the level of expertise involved in the company’s approach.

The videos also reflect one of Adena Fire’s key differences within the market: its independence. The company only recommends the services a client needs, helping businesses meet their legal responsibilities without unnecessary cost or overcomplication.

For Responsible Persons, landlords, facilities managers and business owners, choosing the right Fire Risk Assessment provider is a critical decision. The quality of the assessment can directly affect the safety of occupants, the protection of the building and the resilience of the organisation.

‘Adena Fire’s message is clear: fire safety should be practical, professional and informed by real experience.’

The new videos can be viewed on the Adena Fire Safety Services website on the link below.