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Harrods choose Good Directions to manufacture Big Ben replica for new signature room.

17 May 2011

Good Directions was excited to receive an enquiry to manufacture a replica of Big Ben for Harrods prestigious London themed signature room, which was designed and recently installed by Prop Studios.

Harrods Signature Room, home to their branded products and souvenirs, has been given a complete new look thanks to a range of iconic replicas of London buildings and British landmarks. The room has been themed with large-scale models of iconic British landmarks, which include Tower bridge, Big Ben and traditional telephone boxes.

Good Directions was asked to manufacture four working clocks to exactly replicate a scaled version of Big Ben’s actual clock faces. The dials were produced in white opal acrylic with black numerals and gold detailing, with back illumination behind each face. Standing 2.4 metres tall the Big Ben replica makes for an impressive addition to the scheme.

Inside the clock feature our Total Control system is fitted to keep all the clocks accurate and alter the clocks at the summer and winter time changes. The replica clocks are even fitted with a chiming system installed to mark every quarter of an hour and strike on the hour, just like the real Big Ben.

For further examples or our work please visit our clock website or for our full range of products visit our main website For more information please call us on 01489 797773.

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