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The Secret to Donation Success for UK Charities

24 July 2012

The results of a recent survey has shown that whilst many charities would favour the guaranteed income that comes from a regular direct debit donation, the British public would still favour making donations via the good old collection tin.

The survey, conducted by Ipsos Mori asked over 1,000 adults in England and Wales which ways they would donate to charity and each person was allowed to choose more than 1 answer.

The results show that around 80 percent of those questioned would donate to charity by putting some money into a collection tin as opposed to around just 4 in 10 who like to donate by direct debit on a regular basis. The research, which has been conducted for Lord Hodgson’s review of the Charities Act 2006, also asked members of the public how they had donated to charity historically with 86 percent saying they had made donations via tin collections, 75 per cent through sponsorships and 58 per cent through a direct debit.

Of the 1,004 people questioned, 119 said they had a low level of trust in charities and when probed as to why they felt this way, 37 per cent said they felt charities spent too much on salaries and administration with 21 per cent saying they felt charities wasted money. Richard Talbot-Jones, Associate Director of the UK Charity Insurance Broker had this to say about the Ipsos Mori survey, “With funding constraints currently being placed on charities and other not-for-profit organisations it is more important than ever which charities should look at getting a regular income from giving by direct debit.

This obviously helps charities budget better for known future expenses. Likewise, charities benefit from knowing what their outgoings are likely to be so the ability to pay their suppliers by direct debit can be invaluable. NCi Charity has direct debit facilities with many insurers, and also internally, some of these facilities can also be done for surcharge which is a great help for both struggling charities and those trying to streamline their finances."

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