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A Stakeholder Approach to Corporate Social Responsibility

09 August 2012

A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society.

The editors of A Stakeholder Approach to Corporate Social Responsibility, who include marketing guru Philip Kotler, have combined a collection of original applied research contributions that bring together the two important disciplines of stakeholder theory and social responsibility theory.

Order via the Gower website by 31st December 2012 and receive 20% discount – exclusive to Approved Business – quote discount code G11EFG20 when ordering. 

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