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The Road to Co-operation

12 April 2012

Escaping the Bottom Line

Gordon Pearson offers this critical and informed protest against the absurdity and error of economic theory, shedding new light on the predicament faced in 2012. He highlights the dangers of using bizarre mathematical models to guide policy prescriptions, arguing that the global challenges of growth and sustainability affect free market fundamentalist orthodoxy, causing a negative impact on enterprises, their governance and their stakeholders. His proposed realistic changes in policy and practice means The Road to Co-operation should be considered invaluable for today's business faculty, students and practitioners. This is Gordon's seventh book and follows The Rise and Fall of Management.

Order via the Gower website by 31st December 2012 and receive 20% discount – exclusive to Approved Business – quote discount code G11EFG20 when ordering. 

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