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New from Gower: Longer Lasting Products

18 October 2010

The creation of product durability and the design of longer-lasting solutions emerge as an absolutely vital element in the pursuit of sustainability.

Longer Lasting Products' multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range of experts.

Contributors discuss the different means of product life: historical, design, engineering, marketing, law, politics, consumer behaviour, technology and systems of provision, and the economic context of each.

It provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.

Longer Lasting Products will be published in Hardback on 13th October priced at £70.00. More information can be found at

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