Latest news from Sweet Squared Ltd

Show Time (for Change)!!

19 January 2016

Industry leaders, Sweet Squared (S2) are taking the next step (or leap) towards creating a more personalised show experience for their customers.

Since their first trade show in 2011, the award-winning distributors have had their sights set on something more than just a ‘travelling discount store’ and instead aspired to create an environment to Connect, Inspire, Surprise and Delight customers, new and existing.

The new show format which launches at Professional Beauty Excel London, will mark the first time S2 has not sold product on their stand, allowing customers to experience first-hand, Sweet Squared’s brands and products as well as interact and get to know some of the brand’s esteemed Education Ambassadors.  Show deals and products will still be available to purchase across the brands however they will be delivered direct to the door of the customer (excluding Waxperts® and MoroccanTan® which will continue to sell product)  no need to cart heavy bags around London.

Not attending the show? For the first time ever Sweet Squared deals will be available online, in stores and over the phone, giving YOU, the customer, the option and the opportunity to buy from the comfort of your own home, the show or even take a visit to one of our stores which will be open on both show days (Feb 28th & 29th).

“If you can’t join us at the show, join us online from the comfort of your own home, chat with one of our award-winning customer care team members over the phone or nip down to your local S2 store!  We can’t wait to include ALL our wonderful customers in this new show style and dish out the Love & Respect they deserve!”- Samantha Sweet, Sweet Squared Co-Founder. 

You asked and Sweet Squared listened:

•    No bags.
•    No queues.
•    Deals exclusively available online, in stores and over the phone.
•    One-to-One time with Education Ambassadors and the S2 team.
•    Hands on demonstrations across all brands and product lines.
•    Deals exclusive to beauty professionals.

Sweet Squared Co-Founder, Samuel Sweet published a blog detailing more about the move towards a more interactive show:

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