Out with your old, in with Nimue!
04 December 2017
Sweet Squared Announces Skincare Partnership
Award-winning distribution company, Sweet Squared faces a fresh venture into the skincare category, as it celebrates new partnership with South African-born skincare hero, Nimue Skin Technology.Having known and loved the brand for over a decade, S2 founders Samuel and Samantha Sweet can now announce that the company has signed a brand agreement for sole UK market distribution of Nimue with immediate effect.
Already having the world’s most coveted, ‘best in show’ hair and beauty brands under its belt, moving into the skincare industry with globally-esteemed Nimue has been a natural fit for Sweet Squared and roll out through its existing network will take place early 2018.
Originally developed for the medical market in 1994 and fronted by one of the original supermodels, Helena Christensen, the professional-only derma-cosmeceutical brand has earned a reputation worldwide for innovation and delivering visible results that delight therapists and clients alike.
Samantha Sweet, Co-Founder of Sweet Squared said; “Sweet Squared is proud to only celebrate and share with our customers the very best brands. We are beyond excited and truly privileged to enter this partnership with Nimue and we aim high, to build on the legacy of this clinically-proven iconic brand. Skincare is something I personally take very seriously and I also ADORE seeing one of my favourite ‘supers’ from the 80’s promoting the age intelligence side of the product – and doesn’t she look fabulous?”
Shane Franck, International Business Development Manager at Nimue, commented; “At Nimue, we not only have a passion for great skin, but a huge ingredient in our success story is great people. Everyone we work with carries the same passion and excitement for the industry – and that’s exactly why we chose Sweet Squared with their unrivalled excellence in professional beauty in the United Kingdom. Sharing the same values and enthusiasm with the S2 team, we’re extremely happy to announce Sweet Squared as our Exclusive Brand Partner in the UK.”
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