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jane iredale presents Eye Steppes™ Personalised Shadow Compacts

30 September 2010

Five exclusive shades to enhance your natural eye colour in a customisable compact

Eye shadow! For some women, these two words conjure up a limitless world of colour in which anything is possible.  For others, it’s a landscape of question marks. What shade will look the prettiest with my natural eye colour?  What colours can I pair together without looking bonkers?  And, how in the world am I going to fit all of these different shades into my little bag?

Eye shadow lovers, rejoice: jane iredale is taking the guesswork out of getting gorgeous with three timesaving, colour coded eye shadow compacts called Eye Steppes.

For Your Eyes Only  Three compacts, five shades, one simple solution: simply pick the compact that best matches your eye.  Each Eye Steppes contains the perfect shades handpicked by mineral make-up guru Jane to flatter brown, blue or green eyes. 

A little bit of neutral, a little bit of naughty; each of the five shadows has something different to offer so that you can pull off any look you like, from simple to sensational.  Like all jane iredale products, each shade is long wearing, crease-proof, hypoallergenic and dermatologist tested for a make-up result that will feel as good as it looks.

Cutting-edge Design   An innovative design means each handy compact opens up like a staircase to reveal all five shades and a mirror.  The compact features a magnetic closing system and interchangeable shelves, so you can travel with as many or as few eye shadow shades as you like. Simply pop out the shelf of colour that you don’t need to take, or add on shelves from other Eye Steppes to create a movable feast of colour.

Eye Steppe compacts and corresponding shades:

goBrown includes Sea Green, Blue Sky, Tan, Forest and Licorice.

goGreen includes Allure, Iris, Sepia, Slate and Grape.

goBlue includes Oyster, Rosy, Taupe, Swiss Chocolate and Smoke.

For more information about the jane iredale range of mineral cosmetics, made without fillers, fragrance, chemical dyes or synthetic preservatives call 020 8450 7111, or go to

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