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The Skin Cancer Foundation Stamps jane iredale with Seal of Recommendation

31 March 2010

Five of the most popular jane iredale make-up products have been recommended as effective UV sunscreens, receiving the Seal of Recommendation from The Skin Cancer Foundation.

The Seal of Recommendation has become the respected standard for ensuring the safety and efficacy of ultraviolet (UV) protection products. The five jane iredale products that will proudly wear the Seal include Amazing Base, PurePressed Base, Dream Tint, LipDrink and Powder-Me SPF in Tanned and Translucent. These products, which range from SPF of 15 to 30, are now recommended by The Skin Cancer Foundation as effective aids in the prevention of sun-induced damage to the skin, including sunburn and possibly premature ageing.

The Skin Cancer Foundation Seal of Recommendation has set the criteria for effective UV protection for more than 30 years. Products were evaluated by the Foundation’s Photobiology Committee, composed of leading U.S. dermatologists who are experts on how the sun interacts with the skin. Secondly, each product underwent testing for safety and efficacy standards, including an SPF of 15 or greater, validation of the SPF number by testing on 20 people, acceptable test results for phototoxic reactions and contact irritation, and substantiation for any claims that a sunscreen is water- or sweat-resistant.

“About 90 per cent of non-melanoma skin cancers are associated with exposure to UV rays, so we are thrilled to receive The Skin Cancer Foundation Seal of Recommendation in an effort to help spread awareness on preventable measures against this deadly disease,” says Jane Iredale, President and Founder of Iredale Mineral Cosmetics.

“We are not only committed to developing quality products to enhance colour, but also the overall health of the skin – including skin cancer prevention.”

According to The Skin Cancer Foundation, products that contain sunscreen with a Sun Protection Factor (SPF) of 15 or more should be applied daily for prevention against harmful UV rays.

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